I don’t know much about tea, but I do like Morning Thunder and have been a fan of for a bunch of years. For whatever reason, as I was getting ready to make myself a cup this morning, my eye caught an interesting detail on the inside of one of the flaps of the box: Ever wonder why no string and bag?
Unlike many of those other teas out there, I presume anyway (maybe I’m way off), each bag comes with a string and tag attached to the bag. The tag, of course, is the most important element in this duo as it shoulders the responsibility of marketing and promotion (logo/brand). But I wonder how many consumers actually pay attention to that logo on the tag? Does it make a difference if they’ve already decided to buy it? Is it worth 3.5 million pounds of waste [according to the little blurb on the inside of the box] that ends up in the landfill? Certainly, there’s marketing at work here, but it nevertheless shows the connection between our buying decisions and consequences on the environment. Are other tea companies being inspired to go sans string and tag?
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