After a long wait, I finally arrive at the cash register and as I hand the cashier my Starbucks card, she informs me that they don’t take them. When I ask her why, she explains that this particular hotel owns Starbucks and so presumably, they’ve opted out of this system. From a User Experience standpoint, it would be nice if they had a sign of some sort that alerted the customer. What if the customer is out of cash and would rather not charge just one coffee drink? Not a big deal, but one that could enhance the user experience a bit.